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It's a kind of magic that what art does when it takes something with apparently little to no value — a plain field of hay in the south of France, a portrait of Elvis, or — and articulates its hidden value for the world to see.

It's in that spirit that .art enters the gTLD marketplace.

Naturally .art should be available to artists, art institutions and organizations, first and foremost, and so before it's opened up to everyone, it will first go through a Preferred Access Period, which it is in now. During this period, a token must be obtained from the .art registry's website. The form to obtain a token is open to all, and the registry may verify your eligibility.

To register in the Preferred Access Period, once you have your token, launch your order in the Landrush phase from Gandi's website (or use the form below). Then, you will then need to provide the token to our customer care team so that we can use it to validate your order with the registry, who will then process the registrations on a first come, first served basis.

Domains in this Preferred Access or Landrush period will be available for $199.65.* You have until May 9, 2017 to register in this phase. Otherwise, .art opens up to everyone on May 17, 2017 when it enters the GoLive phase. Prices in this phase will be $17.44 at A rates.*

What will you use your .art to do?

.art

 

*Prices in USD. See .art page for local pricing.


What makes a work of art? A century ago, experts might have measured art by its technical skill, a mastery of composition and form, or the even the inspiration of some kind of pathos on the part of the observer. But then artists and their appreciators spent decades jackhammering these sacred cows of artistic value, constantly re-sculpting and remolding the definition of art itself.

But we're not here to solve the unresolved tensions of art theory. Suffice it to say that art has value. At least to some. When some new expression of the artistic zeitgeist comes along, if you're the type of person or organization that can't miss out, then we have some important news for you.

On December 7, 2016 .art, the only TLD oriented specifically to the art world, is entering the Sunrise phase. That means if you're in that world and you have a trademark registered with Trademark Clearinghouse (TMCH), you can register your .art domain for $300.62 for first year registration*, ahead of anyone else, until February 7, 2017.

Art-related non-profits, museums, institutions, galleries, and artists without a TMCH-registered trademark won't miss out entirely, though.

From February 8, 2017, until May 9, 2017, such established members of the art world can register their .art domains at Landrush pricing  per year**.

Finally, .art domains can also now be purchased in the GoLive phase, which begins May 10, 2017. Domains purchased in this phase are available for $17.44 per year at A rates* and are open to anyone with a creative spirit and an interest in art. However you want to define it.

Register your .art?

.art

*Prices in USD. For local pricing, see .art page.

**Landrush pricing for .art has yet to be finalized. We will let you know what those prices are when they become available.


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