Say you're sitting in your neighborhood coffee shop, the aroma of freshly-ground, deep-roasted coffee beans is heavy in the air, sunlight is filtering in from the window, next to which you are seated, watching the crowd walk by perched atop a comfy armchair as you sip your pour-over Ethiopian peaberry.

As you watch the crowd roll by your picture window, you're thinking about, well, domain names of course (what else?).

A woman on the street corner with an old newsy hat, just on the other side of the glass is selling papers, greeting passersby with a cheery, "Nice day out today!" or the traditional "Extra!" Today, a gTLD perfect for her enters the GoLive phase: .news, available for a one-year registration for $31.15 at A rates.

Your eye lazily (not enough caffeine yet) drifts to the computer screen just in front of you in the outdoor seating. Perched a good two-feet higher, you can't help but sneak a peak of the project being worked on: someone is writing Python! You deftly surmise that this person must be a web developer and remember that today .site also goes live, available for $19.95, also at A rates.

Suddenly, you catch sight of a bicycle courier racing to beat a stoplight, for a moment it seems she is frozen in mid-pedal as you admire her speed and efficiency, bringing to mind .express, which is now available for $41.41. She seems to pause for just one moment to deflect the question back on you.

And how would we answer her? Try a .cafe to sum up this experience, now available in the GoLive phase for $41.41 at A rates.

Today, all of these gTLDs enter the GoLive phase.

Register a domain under one of these TLDs?:

Today's new gTLDs entering the Sunrise phase are all fast-paced extensions. First, get caffeinated with .cafe. Since we parlons français (aren't you impressed?) we know that café is French for "coffee," but did you know it's also a place to buy coffee? Or a sandwich? Or a croissant?

Then, leaf through today's paper and glean some of today's .news. Of course, this gTLD is mostly aimed towards rapscallion newspaper boys with suspenders, bright red bandanas, tweed flat caps, and canvas messenger bags. Which are also popular with bike messengers, who we assume are the target audience for .express.

The list is below, accompanied by the corresponding Sunrise, Landrush and GoLive prices of a one-year registration, all at A rates:

• .cafe: $162.19 | $183.79 | $41.41
• .news: $167.59 | $178.39 | $31.15
• .express: $162.19 | $183.79 | $41.41

The Sunrise phase will last until Saturday, July 4 on a first-come, first-served basis.

The Landrush phase will last from Sunday, July 12 to Wednesday, July 15. The GoLive phase will begin Wednesday, July 15.

Remember, the Sunrise phase is for TMCH-registered trademark holders. Contact our corporate support team if you have a TMCH-registered trademark (or would like help registering your existing trademark at TMCH) in order to register one of these new gTLDs during Sunrise. If you are not among the trademarked, you can still pre-register for the Landrush or GoLive phases. We'll submit your order at the earliest possible moment – as soon as your chosen phase begins – for the best chance of success.

Register a domain under one of these TLDs?: