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The doors are open to brand and trademark owners to register a .shop domain in the Sunrise phase today, June 30, 2016 as of 8:00 AM PDT. Domains can be purchased in the Sunrise phase for $1050.74 per year at A rates until August 30, 2016.

Then, for four days only, from September 22 until 26 at 8:00 AM, you have a chance to snatch up a .shop domain for $174.60 in the Landrush phase, and take it off the shelf for possible competition once .shop enters GoLive.

Finally, on September 26, also at 8:00 AM PDT, .shop becomes available to all in the GoLive phase for just $45.95 per year at A rates. Even if you don’t have a trademark registered with TMCH, you can still nonetheless pre-register a domain in the GoLive phase while the Sunrise and Landrush phases are ongoing.

So whether you have a Pop-up or a Mom-and-Pop, now’s the time to get your .shop.

Get a .shop?

.shop


In October 2013, ICANN launched the new generic top-level domains (nTLDs) program. Now, less than three years later, more than a thousand new TLDs have been delegated, 999 of them active.

While it massively increases the online name space and choices for would-be domain name registrants, this preponderance of choices can also be daunting, even threatening. Especially for those concerned with issues of intellectual property and trademark owners, for whom the incredible increase of new TLDs means extra hassle at the least or in the worst case, added budgetary strain, even to the point of unattainably high expense.

At the same time, the standard advice is nonetheless to “defend your territory,” when a new extension has to do with an area of commerce or a type of service that may be associated with your business, and that requires keeping up with new extensions being added and their release schedules.

In that light, we’d like to give you the tools to keep on top of developments, including some facts and figures and best practices to adopt.

2016: A Turning Point 

The months of May and June 2016 saw us hit two significant numbers: the 1000th nTLD was released in May and the milestone of 20 million registered nTLD domains was passed at the beginning June (thanks notably to a huge promotion on .xyz). For comparison, this number was only at 11 million in January this year and as of this writing, a little more than 126 million .com domain names have been registered. Of course, .com is by far the most popular gTLD, so here are some additional figures for a few other extensions to help give an idea of the numbers at play:

.net = 16.2 million domains
.cn = 18.6 million domains
.fr
= 2.9 million domains
.ru
= 5.1 million domains
.pe
= 90,000 domains

So, in other words, hitting that 20 million mark means more domains are registered under the entire nTLD program than under .net or .cn alone, both of which figure amongst the most popular TLDs out there. Another indicator of the strength of the new TLDs is the fact that .xyz—the most popular of the nTLDs—now has more registrations (6 million) than either .info (5.6 million), .ru or .fr. That’s the first time either one of the “classic” gTLDs or any of the ccTLDs (country-specific TLDs) have been surpassed by any extension in the nTLD program. That’s a stand-out achievement that ought to be appreciated.

Keeping watch

For now, it’s true, most new TLDs even the popular ones like .xyz are not well-known by the general public and talk of new TLDs remains largely within the confines of domain name professionals while occasionally being the subject of in-jokes on Silicon Valley or other tech-savvy media. But given the rapid and continued growth of the nTLD program, it’s likely that these extensions will be of increasing importance in the near future. We expect developments like the Internet of Things, which will likely bring a large number of previously-unconnected objects into the public namespace, the transition to IPv6, or the inevitable expansion of online services and of course the eventual depletion of desirable .com domains that will go along with all of these trends to raise the profile of nTLDs drastically over the coming months and years.

In years past, in order to protect a trademark, a brand name or the name of a particular product or service online, in the namespace, it was enough just to consider the countries where you would intended to do business when going beyond the classic gTLDs of .com, .net, .org, .info and .biz. But now it’s becoming more and more necessary to also take into account the possible existence, at present or in the future, of a TLD specifically intended for your particular area of business. This is a blessing for your marketing team, but a potential headache for anyone protecting their intellectual property.

While ICANN does have mechanisms in place (UDRP, USR) to protect against illegitimate usage of a domain name that might be associated with your company or trademark. But these procedures are time-consuming, somewhat onerous, and generally only after the fact.

At the beginning of 2015, it was reported that the number of UDRP complaints for domains in the nTLD program were fifteen times greater than the number of complaints for domains in the “classic” gTLDs. This tends to support the conclusion that cybersquatting on new gTLDs is rampant and encroachment on intellectual property is a serious concern.

Not to disparage any one group over another, these encroachments tend to originate, geographically-speaking, from China: sedo.com, one of the primary marketplaces for domain name resale, estimates that 54% of new registrations are by Chinese citizens. Of course, China has a large population, many of whom are enthusiastic supporters of new technology, but nonetheless cybersquatting looms large among many of these new registrations.

The best protection is defensive registration, that is, registering a domain relevant to your business before a cybersquatter does.

That’s why we suggest regularly checking our site for updates to keep up to date on new releases that might prove essential to your business.

Big brands lead the way

Many of you have probably seen that Canon recently began redirecting their corporate domain name canon.com to the domain name global.canon. This is also a significant turning point for the new TLD program, especially for brand TLDs (also called .brand domains). What’s interesting there is the logic behind Canon’s decision to launch it’s own TLD. On its site in its announcement, Canon explains its decision largely in terms of trust:

"Since “.canon” is a domain name that can only be used by the Canon Group, users of “.canon” sites can be assured that the information they are receiving is reliable. In order to ensure that customers can safely access Canon information beyond the global site, the Company also plans to extend the “.CANON” domain name to other Canon Group sites. (http://global.canon/en/about/dotcanon/)".

Another notable example is the .leclerc TLD, which has been used by the French retailer E.LeClerc when they launched their new car rental service at location.leclerc. This extension is also interesting because the brand name, E.Leclerc itself contains a dot, so now that it has exclusive rights to .leclerc it is free to use e.leclerc as its primary website address.

Other notable organizations to make use of .brand domains include Barclay’s (home.barclays), BNP Paribas (mabanque.bnpparibas) and even the CERN laboratory (home.cern). While getting a whole TLD to oneself is generally not feasible for smaller businesses (an application for a new TLD usually runs about $15,000), as .brand TLDs continue to pop up, other new gTLDs will begin to share in some of the limelight.

And some prominent brands are already opting to register domains in new gTLDs outside of .brands. Here are a few notable examples:

  • abc.xyz (Registered by Google’s parent company: Alphabet). Google’s registration of this domain alone may in fact be one of the main drivers of .xyz’s popularity.
  • ebay.car
  • london.film
  • ism.golf
  • elle.men
  • parliament.scot
  • fcbarcelona.soccer
  • audacity.space
  • valenciaopen.tennis

Many companies use domains registered under a new extension to redirect traffic to their main site, a bit like a shortcut. For example, carlsberg.beer, web.foundation, oxfam.go or disney.tickets.

E-commerce sites also often use new TLDs as a link to a predefined search. Take, for example, Amazon’s registration of the domain book.horse (possible horse_ebooks reference?) which redirects to the results page of an Amazon search for books about horses. The domain video.support redirects to an Amazon search on home theater systems, deal.tires redirects to the search results for tires, and amazon.video to Amazon’s video streaming service.

A second round in the works

The question of a second round of new gTLD applications has been in the air since the first round finished (even a bit before, really). This second round is likely to attract a lot more .brand seekers (though the price is likely to be prohibitive, as mentioned above).

And while rumors have long run rampant (this is the internet after all), ICANN hasn’t indicated any potential date yet, but it’s all but certain that nothing will happen until at least 2018 at the very earliest.

Some large brands have already started to show their interest in a second round, notably Twitter (both for a potential .twitter TLD as well as to get in the registry game as well), often with the security as a primary justification. Stephen Coates, Associate director of Trademarks, Domain names and marketing at twitter, has made clear that he believes in the need for improvements to ensure greater rights protection and that the next round should also make a greater distinction between generic TLDs and brand TLDs.

Meanwhile, over the past few months, ICANN has been studying the first round of nTLDs to help identify some of the shortcomings and improve the mechanism for the second round. The two main points they’re looking at are the effect of new extensions on consumers in terms of choices and competition and the mechanisms of rights management. Some of the points ICANN has been looking into is whether to standardize the Sunrise phase to 60 days, reforming the TMCH (trademark clearinghouse), pricing guidelines and possible restrictions for Premium domains, and the option for registries to arbitrarily reserve domains when the TLD is launched in order to put them on the market at a later point.

Essentially, they’re looking into all the various non-standardized aspects of rolling out a new TLD. Every actor in the market, whether registrars, trademark owners, registries or resellers have a stake in avoiding some of the stickier problems that came up in the first round of releases, especially when it comes to protecting intellectual property and preventing abuse.

Finally, it’s foreseeable that the control mechanisms, such as the DPML put in place by Donuts, will be required across the board. These controls seem to have been highly successful with rights owners and many are lobbying ICANN to enlarge these types of mechanisms and possibly mandate them in the future.

Whatever the outcome may be, if you need help navigating your way through registering a domain under a new gTLD—including when it comes to strategizing to protect your intellectual property rights—please do not hesitate to contact Gandi Corporate. We would be more than happy to be your guides.


We live in a time when an ever-growing proportion of the population carries devices around in its collective pockets capable of capturing and transmitting audio and visual information with a stunning degree of clarity with few barriers to access.

This opens the world to the minutiae of our mundane lives, interesting thoughts or information, and even footage that is shocking or documents events of interest that may not make it through the editorial filters of the mainstream media, for better or for worse.

Protests in Tahrir Square were live-streamed, innumerable political rallies this campaign season were too and so was the sit-in by House Democrats for gun control this month. It’s clear, though, that the power of streaming is not yet fully realized.

So given the raw, untapped power of streaming, it’s exciting news that .stream will enter the GoLive phase on June 28, 2016 at 5:00 PM PDT. The normal price per year at A rates for .stream domains will be $38.31 but from now until December 31, 2016 you can register a .stream domain (or pre-register before it enters GoLive) for just $2.00 per year.

What will you .stream?

.stream


This one goes out to all you companies out there.

We see you, sweating and working over there in that office park. Or downtown business district. We see you making value, paying employees, providing services, pleasing customers.

And now we’ve got something for you. On June 22, 2016 at 9:00 AM PDT two new gTLDs that are for those companies out there, working hard for the stakeholders—.ltd and .gmbh—are entering the GoLive phase.

That means domains in these two TLDs are now open to everyone. For .ltd, which now will be available for $25.24 per year at A rates, that means everyone-everyone. For .gmbh, which will now be available for $38.65 per year at A rates, you have to have your existence as a Gesellschaft mit besechränkter Haftung (if you don’t know what that means, sorry .gmbh is not for you) validated with the respective authorities in Austria, Germany, Liechtenstein or Switzerland.

Either way, companies, we know you never take a break, but now you're getting one with .ltd and .gmbh.

This one goes out to you.

Register a domain under one of these TLDs?:

.tld

What do you call it when, you know, like a few people get together. And they do something. No, not a company or an organization, that’s too specific. Not a team either. Oh, right! A group.

And what do you call it when a group gets a domain name? A .group. If your group wants to be a .group, now’s the time. The new TLD .group is now entering the GoLive phase as of June 8 and will now be available for $25.24 per year at A rates.

And what’s that place where you get your hair and nails done? Or maybe it’s like a literary discussion group? That’s right, a salon. Well, make your salon a .salon too because .salon is also in the GoLive phase as of June 8, meaning .salon domains are now available for $63.55 per year at A rates.

Whether you have a group or a salon or both, either one can get that dot in front of it.

Register a domain under one of these TLDs?:

.tld

In the past 30 or so days since we reported on recently-delegated TLDs there have been some pretty high-profile strings delegated to the root. Their high desirability and the competition to lock-down lucrative virtual real estate this month makes it seem like a big game of Monopoly. Let’s take a look.

 

.blog — May 18

This TLD is an obviously valuable property. Of all new gTLDs, .blog would probably be considered the Boardwalk or Park Place of the board, so it’s no surprise that ICANN received nine applications for this TLD.

A lot of the major players submitted their bids: Donuts, Top Level Domain Holdings Ltd. (its subsidiary and technical provider Minds + Machines is a better-known name), Afilias, Radix and also Google, who received a GAC warning, presumably because of the perception that if awarded this application, they might use it to unfairly promote their blogging platforms.

In the end, Panamanian registry Primer Nivel, who also acts as registry for .legal and .news (more like the St. James Place and Marvin Gardens than another Boardwalk or Park Place), won out against the rest.

Edit: It has come to our attention that .blog was ultimately delegated to the registry with the punny name Knock Knock, WHOIS There, a subsidiary of Automattic creators of the popular open-source blogging platform Wordpress.

 

.dot — May 18

Another one that’s tempting to think of as fairly desirable, maybe the awkwardness of the repetition —“dot-dot”— dissuaded too many applicants. This one was between Google and DISH Network. In November 2014, DISH Network won an auction, paying $700,000 for .dot. Now, ICANN has delegated .dot to the root zone.

 

.shop — May 23

With the prevalence of online shopping, it’s no surprise that there were also nine applicants for .shop as well, including, again, many of the usual Monopoly players: Amazon, Donuts, Radix, Google and Famous Four Media. But one applicant stood out for wanting this more than anyone: GMO Registry. GMO wanted .shop so badly, they applied for it twice: once as a community application (we discussed that back in April) and once as a “standard” application.

Perhaps not surprisingly, then, GMO prevailed (their community application was approved). But .shop is not quite the prime real estate it seems. Uniregistry’s application for .shopping has also been approved and is pending delegation and so has Amazon’s application for .通販 (.xn--gk3at1e) which means “online shopping” in Japanese.

 

.realestate — May 23

Speaking of real estate, .realestate also joined the ranks of delegated TLDs this month, with dotRealEstate LLC prevailing against three rivals. This was the sole application which did not receive a Community Objection by the National Association of Realtors, so this organization was apparently their favored vehicle for their association.

 

.games — June 2

Interestingly enough, after the debacle of .game’s scheduled release by the registry, withdrawal, re-coordination, and re-release that concluded recently, on June 2, .games was delegated to the root.

 

.ups — May 28, .netflix — May 31

We’ve generally refrained from discussing brand TLDs much here, but two big brand names joined the root zone as TLDs this month: .ups and .netflix. It’s not clear what companies will do with their brand TLDs, if anything besides sit on them, but should either UPS or Netflix decide to make use of these TLDs, you can be sure they will be high-profile.

Those are the changes to the great, big Monopoly board of new gTLDs this month. You can keep track of future developments on this page from ICANN.

 

Remember: these are new TLDs on the cutting edge of having been added by ICANN. As such, any discussion of one of these TLDs should not be interpreted as meaning any of these extensions will be imminently available on Gandi (though we, of course, try to offer all the extensions we possibly can).


After running out of extra lives in the first level (so to speak), registrants of .game domains now face the final boss today as this extension passes through the twenty-four hour Landrush that began at 9:00 AM PDT (or 16:00 UTC) on May 23, 2016.

Today, domains in this extension registered in the Landrush phase will cost $2851.03 (that’s a lot of quarters).

Then, tomorrow, May 24th, 2016 at 9:00 AM PDT, .game enters the GoLive phase at $350.63 per year at A rates.

What's your .game?

.game


 


Back in the Dark Ages, before computers and smart phones, you used to have to carry your paper coupons, meticulously clipped from the Sunday paper in a big coupon wallet. Then when you did your shopping, it would be only the stuff on sale: this month turkey, tortilla chips, mint ice cream, tapioca pudding and bagels. And then you’d have to pay with paper money and carry it in paper bags. So much paper. So many trees.

We live in a more technologically advanced age, where you can ride-share to the grocery store or order online for delivery, e-wallets are replacing wallets, cryptocurrency is replacing paper currency, and now, with .promo entering the GoLive phase, that coupon book can go away too.

As of Monday May 23, .promo is now available in the GoLive phase for $19.40 per year at A rates.

Register a .promo?

.promo


South Korea is the world leader in Internet connectivity with an average connection speed of 26.7 Mb/s (as of Q4 2015) with an average peak connection speed of 86.6 Mb/s. 92.4% of South Korea’s population are Internet users.

And now comes another landmark in South Korea’s quest to lead the world as the most connected country on Earth. The Korean equivalents of .com and .net are now entering the Sunrise phase!

.닷컴 (“.com” or .xn--mk1bu44c in punycode) and .닷넷 (“.net” or .xn--t60b56a in punycode) will be available at Gandi in the Sunrise phase starting May 17, 2016 at midnight UTC. Sunrise will last until June 20 and during this time, domains in these extensions will be available for $208.61.

Then at 0:00 UTC on June 21, 2016, a special Godfathering phase will begin. If you are an owner of a .com or a .net domain, this is an offer you can’t refuse. If you are already an owner of a .com or a .net domain, you can purchase the Korean equivalent—.닷컴 if you have a .com, .닷넷 if you have a .net—for $15.54 per year. This will correspond to the Landrush phase for these two TLDS and you should select Landrush when purchasing in the Godfathering phase.

Finally, on August 31, 2016 at 0:00 UTC, GoLive will begin on .닷컴 and .닷넷. They will be available for $15.54 per year each.

Register a domain in one of these TLDs?

.tld

Gandi is proud to present .vip this Tuesday May 17. Tickets are $19.50 each (i.e. per year). You don’t have to be on any list, you don’t have to even be all that important. Doors open at 9:00 AM PDT for this all ages event. It could be a full house, so get in line now.

 Are you a .vip?

.vip


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